THE MARKETPLACE FOR

ARTS & MEDIA
ENTERTAINMENT

 
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WHY a MARKETPLACE?

After 10 years of researching and developing the best solution for providers, managers, sponsors and supporters of the arts, media and entertainment, we found a few issues. Issues such as; the current economic system, creatives’ mindset, inflation of story value, complex earning models, revenue distribution and the lack of easy collaboration, was taken into considerations to develop the best solution. The solution became our recently released marketplace, named Pindify.

Pindify is the digital marketplace where providers and mangers of arts, media & entertainment can collaborate, engage and monetize from supporters and brands.

ISSUE OF ECONOMIC SYSTEM
Why is the current economic system for arts, media & entertainment either an industry or a bureaucracy? Industry conduct high risk evaluations on a few phenomenal providers and spend extreme amounts on promotion, fan engagements and distribution. While bureaucracy, usually the government, spends large amounts on scholarships and grants towards providers inside the frame on what’s considers to be government culture.

We don’t necessarily frown upon such economic systems, but the issue remains that such system only can handle 5% of the creative class.

That’s why created a marketplace
Pindify’s mission is to be a free market system under responsibility. Where anyone providing or manage arts, media or entertainment can be heard and get paid.

Be heard

We made it possible for all types of providers (musician, writer, performer, influencer, etc) to publish all categories of content (audio, video, image, text, etc.). So on Pindify we can amplify each other by collectively inviting our fans, sharing stories and collaborating with managers (promoters, agents, magazines, publishers, etc).

Get paid

On there own decision providers and managers can choose to earn revenue depending on what fits better for them.

  1. Subscription is better for those who can present credibility, exclusive access, premium content and dedicated fans.

  2. Sponsorship and affiliate sales is better suited for those who has high number of fans with a lot of engaging content.

  3. E-commerce is better suited for analog sales such as ( merchandise, tickets, paintings, downloads etc.) or pay n play for special events such as masterclasses, livestream etc.

  4. Financial services such as donation, hire and crowdfunding is for those who can offer something very unique service or relation.

To 300,000 media and entertainment providers earn $3,000 per month—monetizing creativity, craft and passion by publishing their exclusive content to Pindify and engaging their fans.

ISSUE OF MINDSET
The creative class does not appear differently between any profession, gender or culture. There is no difference between people’s attention of being creative or less creative. It’s a mindset we were either born with or nurtured into. Most of the creative class seem to value structure, rewards and emotions differently then most other “normal“ folks. This not bad or good, it’s simply different, however the creative class does not fit into todays society since you need a structured life in order to get a loans or get paid.

Paraphrasing The Theory of Moral Sentiments, Adam Smith has a skeptical approach to self-interest as driver of behavior for the creative class:

There are evidently some principles in a creatives nature, which interest them in the fortune of others, and render their happiness necessary to them, though they derive nothing from it except the pleasure of seeing it.

However in the Wealth of nations, Adam Smiths writes:

It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantages.

we created a ranking system for portfolios that promote engaging content. When these portfolios grow in rank they can reach local, national, and global market feeds.

We also made it possible to divide and share revenue with other providers, so that collectively, we grow our Marketplace from within and generate new projects and compositions from a place of creative synergy.

directly or in collaboration with managers or other providers of arts, media and entertainment to organize, promote and monetize premium or sponsored content and earn additional revenue via fan engagement, e-commerce as well as financial services.

ISSUE OF VALUE

After years of experience we at Pindify know that creating stories takes time, consistency, and a lot of passion, and it can be difficult to make ends meet. To maintain this momentum, it seems you need to perpetually intrigue and entertain vast amounts of followers to break through and finally earn revenue.

ISSUE OF EARNING SHARE

According to PWC’s 2019 edition of Global Entertainment & Media Outlook the total global Entertainment & Media annual revenue is set to see growth from $2,100,000,000,000.00 up to $2,600,000,000,000.00 by the end 2023. This pace is close to historical trends, even as shifting consumer behaviors reshape the industry. Thats a whopping freshly baked $500,000,000,000 in year 2023!!!

In your opinion, how should that revenue be distributed?

ISSUE OF REVENUE DISTRIBUTION

In our opinion is that all revenues from content and fan relations should be as easily distributed back to you as streaming services distributes content and collaborations, ownership and rights should be communicated and shared as easily as social media.

Around 80% consume arts, media & entertainment focus on reaching amusement for a minimum price (Amazon Prime being a good option). Pindify went the other way, focusing on providers and their real supporters. Supporters represents only 20% of the current economic system but they are responsible for 80% of the annual revenue .

ISSUE OF ATTENTION
Additionally, streaming services only offer in-house promotion. They promote uneven payment distribution, and offer no direct interactivity with fans. Social media platforms do not offer clear revenue models, and they distribute your content randomly, making it difficult to reach fans and organize content.


Pindify offers a completely different approach. We believe you can earn more revenue from just a few dedicated fans. Pindify has proven that 100 dedicated subscribers can generate more than 300 000 views/listens on streaming services.

BUT WE DID NOT STOP THERE

We created a ranking system for portfolios that promote engaging content. These portfolios grow in rank by reaching local, national, and global market feeds. We also made it possible to divide and share revenue with other providers, so that collectively, we grow our Marketplace from within and generate new projects and compositions from a place of creative synergy.

AND THEN WE WENT FULL ON MENTAL

Pindify offers the opportunity for artists, labels, influencers, TV networks, journalists, magazines, podcasters, radio channels, managers, and publishers to work together to promote and earn from subscriptions, branding, and soon-to-be implemented, e-commerce (which will include selling merchandise, downloads, deeds, goods) as well as financial services (hiring, booking, crowdfunding, donations).

it arts, media and entertainment that cannot just be shared and earned Central message from Adam Smith's book the “Wealth of natuib:

It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own necessities but of their advantages.

To paraphrase The Theory of Moral Sentiments Adam Smith had a more skeptical approach to self-interest as driver of behavior:

How selfish soever man may be supposed, there are evidently some principles in his nature, which interest him in the fortune of others, and render their happiness necessary to him, though he derives nothing from it except the pleasure of seeing it.

Freedom under responsibility. Providers of media and entertainment need a platform and a marketplace where they can—at the very least—earn a modest income. We believe they should pursue their passions, share their stories, publish their exclusive content, and engage with their fans.

Providers of media and entertainment can achieve exponential revenue growth when they invite subscribers to Pindify—by earning a share of their subscription fees.

Via seamless management and brand amplification, Pindify provides a transparent business model which generates higher earnings distribution potential than current industry giants.

Pindify is the digital platform where of arts, media and entertainment monetize premium content and earn additional revenue via fan engagement. These providers can achieve exponential revenue growth when they invite subscribers to Pindify—by earning a share of their subscription fees and when fans engage with their content.

Pindify offers direct monetization of premium digital content and provides fair and transparent earnings distributions—supported by a culture of collaboration across industries and genres.

Pindify’s mission is to help 300,000 media and entertainment providers earn $3,000 per month—monetizing creativity, craft and passion by publishing their exclusive content to Pindify and engaging their fans.

 
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Providing arts & media such as a artist, writer, journalist, designer, influencer, podcaster, blogger, photographer, etc

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Brands that wants to sponsor promote and sell their products and services via providers of arts & media.

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Managing providers of arts & media such as a magazine, label channel, radio, band, agency, publisher, management, etc.

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Real fans supporting their providers of arts & media, who signs up, start sharing, commenting and following.


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Ambassadors who introduce providers and managers to the marketplace and help them get started.

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Supporting fans who pays a monthly premium for a closer access to providers and their content.

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Agents who introduce sponsors, managers and providers to the marketplace. Aligning events, competitions and productions.

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Users entering the marketplace, viewing sponsored content, buying e-commerce, donate, crowdfund or pay n play.

 
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Pindify is a digital marketplace built for freelancers and businesses in the arts, entertainment & media to collaborate, and earn from fan subscriptions, brand sponsorship, and the soon-to-be implemented feature, e-commerce.

Whether your passion is to manage, produce, write, present, perform, create, or entertain, never stray from your life's purpose. Creating stories takes time, consistency, and a lot of passion, and it can be difficult to make ends meet. To maintain this momentum, it seems you need to perpetually intrigue and entertain vast amounts of followers to break through and finally earn revenue.

Additionally, streaming services only offer in-house promotion. They promote uneven payment distribution, and offer no direct interactivity with fans. Social media platforms do not offer clear revenue models, and they distribute your content randomly, making it difficult to reach fans and organize content.

Pindify offers a completely different approach. We believe you can earn more revenue from just a few dedicated fans. Pindify has proven that 100 dedicated subscribers can generate more than 300 000 views/listens on streaming services.

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BUT WE DID NOT STOP THERE

We created a ranking system for portfolios that promote engaging content. These portfolios grow in rank by reaching local, national, and global market feeds. We also made it possible to divide and share revenue with other providers, so that collectively, we grow our Marketplace from within and generate new projects and compositions from a place of creative synergy.

AND THEN WE WENT FULL ON MENTAL

Pindify offers the opportunity for artists, labels, influencers, TV networks, journalists, magazines, podcasters, radio channels, managers, and publishers to work together to promote and earn from subscriptions, branding, and soon-to-be implemented, e-commerce (which will include selling merchandise, downloads, deeds, goods) as well as financial services (hiring, booking, crowdfunding, donations).