If you are new to Pindify, we suggest you watch the video to get to know our founder Stoffe, a bit better. He’s the “Gardener” here.
Your Impact on the Global Market of Arts and Media is Vital to our Mission.
A Call to Arms.
Digital Informers are plugged in. They are young and relevant. And, like a live wire—their mobile, global, and digital network will connect with Pindify—generating powerful results. Digital Informers have the tech savvy Pindify needs to be successful. We want Pindify to feel exclusive and relevant. We are on the leading edge of digital media and that message needs to be shared. We want different results, so we are doing things differently at Pindify. Part of this strategy is to create a network of enthusiasts who connect with arts and media providers and creatives. Additionally, we need Digital Informers to personify our ethos, and effectively communicate our message and purpose to these Providers and their Supporters.
Digital Informers have social influence, are relevant, in-the-know, and have a strong sixth sense for the coming tide of new arts and media.
An influx of mediocrity that arrives en masse is not what we want at Pindify. We expect our artists and influencers to feel “handpicked” as they are invited—and arrive—to our platform. Pindify is a marketplace where they can earn revenue from the passions they are pursuing--and where, as Providers, they can financially thrive as creators.
The way we inform our artists about the impact they can make at Pindify must feel exclusive, or we run the risk of maintaining the status quo in the global market of digital arts and media. Artists and creatives—of the most influential sort—have always pushed back against the status quo. This is why it is an imperative to share the message of Pindify. You report to your Ambassador—and arm in arm, you will make your mark on the next generation of creatives and influencers—your potential impact cannot be overstated.
Since You Are Who We Say You Are—Your Level of Engagement and Your Potential for Impact Means We Need You.
You will have far reaching, global influence. You will engage with your Ambassador—creating a symbiotic relationship with them in their various geographical regions. You will also be informed about how you can attract potential Providers—who are creatives of all sorts—and coach them about how to reach out, invite, and engage their Supporters.
The more you can galvanize your Providers, and help them engage their Supporters, the sooner Pindify will become what it was meant to become, what it hopes to achieve—an animated, pulsing, prolific, collaborating digital global marketplace. A platform that empowers the world’s creatives.
We Hope You’ve Caught the Vision.
So Now You Need Some Instructions about How to Get Engaged.
Digital Informants have a sense for the coming tide—the most relevant, avante garde arts and media content very specific to their region. Digital Informers will coach Providers on ways to earn revenues from their content, and engage their Supporters. When Providers are coached properly, and understand this process well, they will bring their Supporters to Pindify.
As Pindify ramps up its platform to support our mission, we envision Digital Informers primarily scouting talent—in all genres of arts and media—and galvanizing Providers and Supporters in two ways:
In the short term: Connecting with, informing, and inviting potential Providers such as writers, bands, artists, bloggers, podcasters, and designers to Pindify. There are several ways to do this, both digitally and networking in person. Digital Informers will primarily scout for talent and digitally engage Providers.
In the long term: Connecting with, informing, and inviting business entities or like-minded organizations to take interest in Pindify—so they can see how Pindify could potentially benefit both themselves and the artists and creatives with whom they are connected. These organizations may have deeper networks of artists and creatives at their immediate disposal.
Understanding Your Role and Onboarding Providers
First some words about your Providers you connect with Pindify and how your relationships and networks are key to our success.
Create Plans of Action Specific to your Respective Regions.
While Pindify ramps up its platform and our Providers invite Supporters, Digital Informers and Ambassadors will have the great opportunity to create a Pindify culture wherever you are around the globe. Digital Informers and Ambassadors in your respective regions have more information about your particular area of the world than does Pindify. You will be able to sense the energy that begins to flow from certain arts movements, emerging music genres, and other specific trends that are rising. We trust you to connect with that energy and bring it to Pindify. The world deserves to connect with it too. That is why we have created Pindify.
Communication Between Agents and Ambassadors is Key. We can make suggestions about how you can create a positive environment where communication between your Ambassadors, the Providers, and their Supporters flows well. Ask us.
Knowing and Understanding the Pindify Platform is an Imperative. We suggest you take time to surf the platform and use it yourselves, understand it well, and publish content. Create your own profiles and as the platform continues to update and improve—be aware of these changes—and inform each other. We are working constantly—updating and improving the platform—so ensure you are giving us your feedback about ways the platform can improve. And we also love hearing back about positive things we are doing. As you know, anything worth doing, is worth doing well.
Instructions On How to Get Started
In the Short Term
Connect, Inform, Publish, Invite, and Remain Relevant.
As a Digital Informer, you have been invited to Pindify because you have already shown your ability to connect with those in the arts and media industry. Managing your relationships with Providers and communicating their onboarding status to Ambassadors is an important part of the communication between your roles.
Your main means of outreach will be digital. Generally sharing the message of Pindify with potential Providers via social media platforms. Your job duties will also overlap somewhat with Ambassadors—which means you may also reach out to potential Providers where you may attend arts exhibits, live musical performances, crafts fairs, etc. Mainly, however, we need you to gather an understanding of a Provider’s online presence. As we ramp up, we will be discussing sales scripts about how to approach these conversations. Look forward to these sales tips and tricks in future conversations and sales communication meetings and newsletters. Do connect with providers you actually have an interest in supporting. Be descriptive and let them know why you have a particular interest in the genre they are pursuing and why you think they are a valuable contribution to the world of arts and media. As you follow your passions as a supporter of the arts and media yourself, you will be a lot more convincing when you invite potential Providers to the platform.
What or who is Pindify and how do we share this message? First and foremost, you should keep this message very simple. And if you haven’t gotten the message yet, we will reiterate it for you: Pindify is marketplace where creators can earn revenue from the passions they are pursuing—and where they can thrive as creators. A marketplace where—as Providers—they can financially thrive by monetizing their creative content. The way they do this is to invite their Supporters and encourage them to share and interact with their published content.
Pindify was created for Providers who are prepared to work for their success. Providers must know that they need to actively invite and engage their fans and supporters in order to effectively monetize the content they publish. Do give inform them about how to gain ranking quickly. The quicker they see revenue being generated, the more they will engage and publish their most exclusive content.
Inform your Providers that collaborations between other Pindify Providers will allow them to get them in touch with great creators all over the world. This makes for exciting new projects and the collaborative memberships are easy to manage with our co-ownership tools.
You will be given detailed instructions about the earning structure. For now, let’s keep it simple.
Create your own distinctive profile. Showcase your tastes and the particular “vibe” you bring to Pindify and you will attract like minded Providers. You need to know the platform well in order to share the message with others, particularly with our Providers. Pindify’s platform is intuitive, and it will be an organic process for you to learn how to navigate.
After you have connected with and informed potential Providers, send an email. Follow up with a phone call or a Skype. We are “selling” a product, but we need to be sexy about it. We aren’t the desperate new divorcé at the bar. We have email templates for you that will illustrate how to invite.
Digital Informers who have been enlisted by Agents, invite Providers and Supporters. They also must support their Providers. Providers may invite other Providers with whom they can collaborate and inspire, and they also invite and engage Supporters. We built our platform for creative Providers in mind.
There are three easy ways to invite Providers and Supporters.
The first one would be to select ‘Invite’ in the top bar of your home page. By selecting this icon, a direct invite may be given by selecting from the drop down menu and by clicking the option to email. This is also a way to invite that can also feel more personal or formal.
The second one is to select ‘Invite’ and by selecting Ambassador, Provider, or Supporter in the menu, you will be given a link. This option can be very efficient since the link can be shared on your social media platforms or via text or DM privately or in group messages.
The third one is to share content that you like on Pindify to other channels, for example, Facebook or Twitter. You can share your own content or someone else's and you can see the share button on every card or profile on Pindify. Then when the content is viewed, and selected to consume, that viewer will be directed to the onboarding page where they may decide to join Pindify. The owner of the original shared content will receive credit for the invite.
In more detail....
Step one: Check out platforms such Etsy, Bandcamp, Reddit, Soundcloud etc for creative Providers who might be a good fit for Pindify and track your contact and outreach.
Step two: Email or direct message all of them. (We can give you examples).
Step three: When/If they answer, send them some info about us and a video of our founder and CEO explaining in short why he created Pindify. Book a virtual meeting one or two days in advance. Be respectful if these Providers aren’t currently taking an interest in Pindify, and they may consider Pindify at a later stage. We have something special here at Pindify so we aren’t desperate anyway.
Step four: During your meeting them some more about Pindify. One thing they haven’t seen here is the marketplace as a user, so this is a good time to send them an invite. Or you can show them your own profile and simply share your computer screen via your virtual meeting platform. Initially it may be an idea to suggest this potential Provider sign up for a free account. This gives them more freedom to see the value of Pindify without feeling coerced. You can then suggest they move towards upgrading to a basic account where they can potentially earn on the content they are publishing.
Step five: Before you end the call, book a new meeting for next week. Always answer any messages or questions they send you after the call ASAP, we don’t want them to lose interest already.
Step six: Now that they have an account and you have sparked some interest, suggest they start uploading and publishing content to discover what Pindify is, and how they should best navigate the platform. Set up another meeting to speak to them to ensure you have answered any questions they may have.
Step seven: Meeting number two. Listen to their feedback and see if we can do anything to help. Stay in contact and encourage them to upload more and invite their friends.
Stay in constant contact with the Providers you have brought to the platform. You may just discover the next “Bieber.”
As a Digital Informer, you need to ensure you are well-versed in the genres you are exploring. Reach out to Ambassadors or General Agents in your research. As an example, if you are inviting a Musical Artist to Pindify, you would want to research the most relevant information on the subject. Keep it fresh. For music you can read:
So. How Do You Earn?
Pindify is Transparent.
How We are Distinctive to our Potential Competitors..
Pindify is a real marketplace, not simply a library of subscribers streaming content, or creators receiving separate donations from patrons.
Pindify offers a full market system, with transaction models primarily based on subscriptions from our Supporters. Soon we will also feature trading, funding, promotions, and branding as additional revenue streams. Pindify will thoroughly engage with Providers and their Supporters, using the latest technologies and trends to help support the global Arts and Media markets.
A Modest Proposal
Supporters pay $11/month (USD) and after VAT and fees, a market share of
$8.61 (USD) remains. This remaining dollar amount is then distributed to the owners and co-owners of the relevant portfolios and content.
Say a Creative Provider, by reaching out to her closest network, decides to initially invite 100 Supporters. These Supporters are drawn firstly from her closest network of family, friends, and loyal fans. These Supporters also invite their closest networks to Pindify. Of course, since Pindify feels exclusive, this will appeal to their need for curated exclusive content. From there, these Supporters are encouraged to engage with this Creative Provider—which means her Supporters will share, comment, like, and pin her creative content to their profiles. By doing this, our Creative Provider will earn more revenue. Here’s how this might work:
Your Lesson in Mathematics..Remember these?
Our Creative Provider eventually gathers 1,100 Pindify Supporters who are following and engaging with her Portfolio content. She also obtains 800 additional followers from among Pindify’s Supporters who are already interacting with other Providers. Her accepted invitations earn our Creative Provider $2.15 per month. Portfolios receive $2.15/month for each following (US) Supporter, divided by how many Premium Portfolios the Supporter follows (for this example, 1100 Supporters are exclusively following this Creative Provider’s content).
When this Creative Provider shares Premium Content (that is content that is only shared with paid Supporters), she receives $4.30 per month from those loyal Supporters. Also, she receives an average interaction of 33% from her followers (the more followers that interact and engage, the more our Creative Provider earns revenue). Now, let’s do some addition.
|Profile Portfolio||Invites||Average follower||Average consumption|
|Average Following/ Consumption per Supporter.||7||300|
|How Many Followers Consume Content. (Supporter Loyalty).||100%||14.29%||0.33%|
|Number of Supporters.||1,100||1,900||75,000|
|Subscription Distribution ($11).||$2.40||$1.60||$4.30|
For 100% ownership of both her Portfolio and Content earnings, the Total Monthly Revenue earned by our Creative Provider is $4,023.27.
We have more examples we can share if you’re still not quite getting it. But, Pindify is far more simple and transparent than any potential competitors.
Additional Earnings for Digital Informers
You will earn 26 cents per month for every subscribing Supporter that is invited and brought to Pindify either via you, or via a Provider that you have brought to the platform. This is a great incentive when you have the vision that Pindify is leading the edge for new digital arts and media. When we gain momentum, that earning potential will grow exponentially.
The Final Word..
It is an exceptional time to arrive at this place in history and to be joining Pindify. We have something special here at Pindify—digital advancements in technology and global connection meets personal, analog relationship building. Please invite and share our message in a way that enhances our culture, and promotes the free market platform we hope to provide for the world’s creatives.