Dance your heart out.

How can dancers use digital media to their advantage?

Live dance performances such as ballet are specifically tailored for live audiences, and these productions do not always translate well to the format of streaming video and social media clips. The world of ballet for instance, is a dance form that emerged in another century. It is a “conservatory” world, as they say. The absolute dedication to athleticism and strict adherence to regimented practice that is required of ballet dancers is unparalleled today.

Snippets and showreels cannot adequately replace the feeling of sitting in an audience, observing ballet dancers at their peak athletic performance.

The dancers tell the story.

The totality of each distinct art form—the storyline, the choreography, music, dancers, and musicians—all offer the spectator a very unique and holistic experience for the senses.  So for dancers, the whole spectacle offers something intangible, and it is impossible for a spectator to take that experience home. It is impossible for a digital experience to replay the stage performance in its entirety. To be true to the art form, it can seem like a disservice to attempt to recreate the stage performance in digital format. So how can dancers use digital media to enhance their career?

Using digital platforms and social media can help boost your career as a dancer, but don’t forget your performance goals— do you want to perform your Giselle variation on social media—or do you want to ultimately perform it on stage?

We researched ways social media may enhance your career as a dancer.

  • For many in the creative industries, performance anxiety is a reality. Vlogging and filming your practices and auditions may help you overcome some of this anxiety. If you can dance in front of a camera, and post or publish your content for your fans and followers to see, you may be able to get the feedback you need from your followers to help you perform for an audition. This will also give you the opportunity to observe yourself on video, where your strengths and weaknesses lie. And when you’ve landed that role, you can finally perform on stage.

  • As a dancer, social media may help educate yourself as you observe what other dancers and choreographers are doing to gain momentum and exposure. If you belong to a company, you can use it to see how your company compares, and it may be able to help you cultivate and incorporate some new helpful strategies into your own practice.  

  • Offering tips for instance, about how to develop your arabesque via social media, even on a volunteer basis, may help you stand out from the crowd. For instance, there is evidence that shows dancing can be a form of therapy for enhancing mental and emotional health. You could find ways to vlog about this experience. You are a creative after all, so finding creative ways to offer your skills to the world should come instinctively to you.

By publishing video reels of your progress, taking photos of highlights, vlogging the highs and lows of your progress, you can save your finest choreography to publish as premium content where you can monetize it as your “trademark.”

Publishing your content on Pindify means you can build a creative portfolio, and invite your closest network to subscribe to your content and observe your progress. Use your Pindify Portfolio to show off your skills. Get discovered. Every time you go to class, audition, or stand in the wings waiting to enter the stage, you take a risk. Put yourself out there. Bravo.

Pindify.

Be Heard. Get Paid. (Dance the night away).


Elizabeth Jarrard